Designing for Scroll-Stopping Impact.
From bold hero graphics to data-driven visuals, I create social content that drives engagement, reinforces brand identity, and scales through optimized templates.
Whether it’s building a consistent series or crafting a one-off moment, my work balances storytelling with efficiency.
HERO GRAPHICS
STAT GRAPHICS
TEMPLATES
A social media package isn’t complete without a reliable, consistent, and recognizable template suite. These templates allow producers with minimal experience creating graphics to tell their own stories at their own pace. These templates bring consistency and recognition while providing efficiency and optimization for the social media team.
Beyond design, the project required a system that optimized workflow efficiency. These templates were built to be so intuitive that anyone (even those with zero design experience) could create professional-quality graphics with less than 30 minutes of training. Through advanced file structuring, scripting, and a seamless user experience, I developed a system that turns a one-person design department into an army.
Bet Labs is dedicated to providing in-depth gambling data to help its audience become smarter sports bettors. The challenge for this social media package was to transform complex, advanced insights into digestible, engaging visuals that resonate with users at a glance.